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		<title>First Base Consulting</title>
		<link><![CDATA[https://firstbase.africa]]></link>
		<description><![CDATA[First Base Consulting]]></description>
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			<guid><![CDATA[https://firstbase.africa/services-healthcare/]]></guid>
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			<title>Services &#8211; healthcare</title>
			<pubDate><![CDATA[Wed, 28 Aug 2024 11:56:31 +0000]]></pubDate>
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			<guid><![CDATA[https://firstbase.africa/]]></guid>
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			<title>Home</title>
			<pubDate><![CDATA[Tue, 22 Oct 2024 07:39:51 +0000]]></pubDate>
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			<guid><![CDATA[https://firstbase.africa/new-generations-will-have-multiple-careers-whats-your-next-move/]]></guid>
			<link><![CDATA[https://firstbase.africa/new-generations-will-have-multiple-careers-whats-your-next-move/]]></link>
			<title>&#8220;New generations will have multiple careers &#8230; &#8221; what&#8217;s your next move?</title>
			<pubDate><![CDATA[Tue, 13 Aug 2024 11:52:26 +0000]]></pubDate>
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			<guid><![CDATA[https://firstbase.africa/the-unseen-side-of-startups-and-how-it-changed-my-journey/]]></guid>
			<link><![CDATA[https://firstbase.africa/the-unseen-side-of-startups-and-how-it-changed-my-journey/]]></link>
			<title>The unseen side of startups and how it changed my journey</title>
			<pubDate><![CDATA[Tue, 13 Aug 2024 11:50:19 +0000]]></pubDate>
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			<guid><![CDATA[https://firstbase.africa/there-are-99-reasons-why-startups-fail-and-99dresses-found-99-ways-to-overcome-their-obstacles-but-it-was-still-not-enough/]]></guid>
			<link><![CDATA[https://firstbase.africa/there-are-99-reasons-why-startups-fail-and-99dresses-found-99-ways-to-overcome-their-obstacles-but-it-was-still-not-enough/]]></link>
			<title>There are 99 reasons why startups fail and 99dresses found 99 ways to overcome their obstacles but it was still not enough</title>
			<pubDate><![CDATA[Tue, 13 Aug 2024 11:47:49 +0000]]></pubDate>
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			<guid><![CDATA[https://firstbase.africa/case-study-growing-at-all-costs-is-simply-not-worth-it-and-shyp-did-not-survive-to-tell-the-tale/]]></guid>
			<link><![CDATA[https://firstbase.africa/case-study-growing-at-all-costs-is-simply-not-worth-it-and-shyp-did-not-survive-to-tell-the-tale/]]></link>
			<title>Case Study: Growing at all costs is simply not worth it and Shyp [did not] survive to tell the tale</title>
			<pubDate><![CDATA[Tue, 13 Aug 2024 11:46:29 +0000]]></pubDate>
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			<guid><![CDATA[https://firstbase.africa/case-study-a-tutoring-marketplace-sounded-like-a-dream-but-one-that-tutorspree-couldnt-sustain/]]></guid>
			<link><![CDATA[https://firstbase.africa/case-study-a-tutoring-marketplace-sounded-like-a-dream-but-one-that-tutorspree-couldnt-sustain/]]></link>
			<title>Case Study: A tutoring marketplace sounded like a dream, but one that Tutorspree couldn&#8217;t sustain</title>
			<pubDate><![CDATA[Tue, 13 Aug 2024 11:46:23 +0000]]></pubDate>
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			<guid><![CDATA[https://firstbase.africa/contact-us/]]></guid>
			<link><![CDATA[https://firstbase.africa/contact-us/]]></link>
			<title>Contact Us</title>
			<pubDate><![CDATA[Thu, 17 Oct 2024 19:13:11 +0000]]></pubDate>
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			<guid><![CDATA[https://firstbase.africa/about-us/]]></guid>
			<link><![CDATA[https://firstbase.africa/about-us/]]></link>
			<title>About Us</title>
			<pubDate><![CDATA[Thu, 17 Oct 2024 14:20:40 +0000]]></pubDate>
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			<guid><![CDATA[https://firstbase.africa/the-truth-about-pitch-competitions/]]></guid>
			<link><![CDATA[https://firstbase.africa/the-truth-about-pitch-competitions/]]></link>
			<title>The Truth about Pitch Competitions</title>
			<pubDate><![CDATA[Tue, 13 Aug 2024 11:46:17 +0000]]></pubDate>
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			<guid><![CDATA[https://firstbase.africa/case-study-are-anonymous-messaging-apps-the-way-of-the-future-or-should-we-learn-from-yik-yak/]]></guid>
			<link><![CDATA[https://firstbase.africa/case-study-are-anonymous-messaging-apps-the-way-of-the-future-or-should-we-learn-from-yik-yak/]]></link>
			<title>Case Study: Are anonymous messaging apps the way of the future or should we learn from Yik Yak?</title>
			<pubDate><![CDATA[Tue, 13 Aug 2024 11:46:11 +0000]]></pubDate>
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			<guid><![CDATA[https://firstbase.africa/the-state-of-healthcare-innovation-in-south-africa-and-the-obstacles-you-might-not-be-aware-of/]]></guid>
			<link><![CDATA[https://firstbase.africa/the-state-of-healthcare-innovation-in-south-africa-and-the-obstacles-you-might-not-be-aware-of/]]></link>
			<title>The [state] of healthcare innovation in South Africa and the obstacles you might not be aware of</title>
			<pubDate><![CDATA[Tue, 13 Aug 2024 11:46:02 +0000]]></pubDate>
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					<item>
			<guid><![CDATA[https://firstbase.africa/case-study-how-poor-leadership-created-and-broke-laurel-wolf/]]></guid>
			<link><![CDATA[https://firstbase.africa/case-study-how-poor-leadership-created-and-broke-laurel-wolf/]]></link>
			<title>Case Study: How poor leadership created AND broke Laurel &#038; Wolf</title>
			<pubDate><![CDATA[Tue, 13 Aug 2024 11:45:52 +0000]]></pubDate>
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					<item>
			<guid><![CDATA[https://firstbase.africa/case-study-the-rise-and-fall-of-a-i-robotics-a-few-years-ago-and-the-relevance-of-timing/]]></guid>
			<link><![CDATA[https://firstbase.africa/case-study-the-rise-and-fall-of-a-i-robotics-a-few-years-ago-and-the-relevance-of-timing/]]></link>
			<title>Case Study: The rise and fall of A.I robotics a few years ago &#8230; and the relevance of TIMING</title>
			<pubDate><![CDATA[Tue, 13 Aug 2024 11:45:18 +0000]]></pubDate>
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					<item>
			<guid><![CDATA[https://firstbase.africa/case-study-hollar-could-have-been-the-next-temu-or-shein-but-missed-the-boat/]]></guid>
			<link><![CDATA[https://firstbase.africa/case-study-hollar-could-have-been-the-next-temu-or-shein-but-missed-the-boat/]]></link>
			<title>Case Study: Hollar could have been the next TEMU or SHEIN but missed the boat</title>
			<pubDate><![CDATA[Tue, 13 Aug 2024 11:44:12 +0000]]></pubDate>
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			<guid><![CDATA[https://firstbase.africa/terms-and-conditions/]]></guid>
			<link><![CDATA[https://firstbase.africa/terms-and-conditions/]]></link>
			<title>Terms and Conditions</title>
			<pubDate><![CDATA[Sun, 11 Aug 2024 11:14:36 +0000]]></pubDate>
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			<guid><![CDATA[https://firstbase.africa/privacy-policy/]]></guid>
			<link><![CDATA[https://firstbase.africa/privacy-policy/]]></link>
			<title>Privacy Policy</title>
			<pubDate><![CDATA[Sun, 11 Aug 2024 09:02:18 +0000]]></pubDate>
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					<item>
			<guid><![CDATA[https://firstbase.africa/case-study-a-platform-for-inventors-to-pitch-their-ideas-and-see-their-vision-come-to-life-sounds-fantastic-or-does-it/]]></guid>
			<link><![CDATA[https://firstbase.africa/case-study-a-platform-for-inventors-to-pitch-their-ideas-and-see-their-vision-come-to-life-sounds-fantastic-or-does-it/]]></link>
			<title>Case Study: A platform for inventors to pitch their ideas and see their vision come to life sounds fantastic &#8211; or does it?</title>
			<pubDate><![CDATA[Sat, 13 Apr 2024 20:42:38 +0000]]></pubDate>
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					<item>
			<guid><![CDATA[https://firstbase.africa/case-study-the-flaw-in-the-system-for-call9-but-is-value-based-care-the-way-forward/]]></guid>
			<link><![CDATA[https://firstbase.africa/case-study-the-flaw-in-the-system-for-call9-but-is-value-based-care-the-way-forward/]]></link>
			<title>Case Study: The flaw in the system for Call9 &#8211; but is value-based care the way forward?</title>
			<pubDate><![CDATA[Sat, 13 Apr 2024 20:39:30 +0000]]></pubDate>
		</item>
					<item>
			<guid><![CDATA[https://firstbase.africa/case-study-the-story-of-jawbone-and-how-a-once-successful-startup-joined-the-list-of-failed-startups-2/]]></guid>
			<link><![CDATA[https://firstbase.africa/case-study-the-story-of-jawbone-and-how-a-once-successful-startup-joined-the-list-of-failed-startups-2/]]></link>
			<title>Case Study: The story of Jawbone and how a once-successful startup joined the list of failed startups</title>
			<pubDate><![CDATA[Sat, 13 Apr 2024 20:37:14 +0000]]></pubDate>
		</item>
					<item>
			<guid><![CDATA[https://firstbase.africa/case-study-the-story-of-jawbone-and-how-a-once-successful-startup-joined-the-list-of-failed-startups/]]></guid>
			<link><![CDATA[https://firstbase.africa/case-study-the-story-of-jawbone-and-how-a-once-successful-startup-joined-the-list-of-failed-startups/]]></link>
			<title>Power of Understanding the Market Needs</title>
			<pubDate><![CDATA[Sat, 13 Apr 2024 20:34:16 +0000]]></pubDate>
		</item>
					<item>
			<guid><![CDATA[https://firstbase.africa/case-study-the-on-demand-economy-pitfalls-for-startups-how-rapid-growth-killed-homejoy/]]></guid>
			<link><![CDATA[https://firstbase.africa/case-study-the-on-demand-economy-pitfalls-for-startups-how-rapid-growth-killed-homejoy/]]></link>
			<title>Case Study: The on-demand Economy Pitfalls for Startups &#038; How Rapid Growth Killed Homejoy</title>
			<pubDate><![CDATA[Sat, 13 Apr 2024 20:30:13 +0000]]></pubDate>
		</item>
					<item>
			<guid><![CDATA[https://firstbase.africa/case-study-how-one-startup-denied-its-way-into-the-startup-grave/]]></guid>
			<link><![CDATA[https://firstbase.africa/case-study-how-one-startup-denied-its-way-into-the-startup-grave/]]></link>
			<title>Case Study &#8211; How one startup denied its way into the startup grave.</title>
			<pubDate><![CDATA[Sat, 13 Apr 2024 20:28:39 +0000]]></pubDate>
		</item>
					<item>
			<guid><![CDATA[https://firstbase.africa/case-study-finding-a-problem-solution-fit-in-your-startup-the-netflix-that-never-was/]]></guid>
			<link><![CDATA[https://firstbase.africa/case-study-finding-a-problem-solution-fit-in-your-startup-the-netflix-that-never-was/]]></link>
			<title>Case Study: Finding a Problem-Solution Fit in Your Startup &#038; the Netflix that Never Was</title>
			<pubDate><![CDATA[Sat, 13 Apr 2024 20:27:25 +0000]]></pubDate>
		</item>
					<item>
			<guid><![CDATA[https://firstbase.africa/mastering-the-art-of-ideation/]]></guid>
			<link><![CDATA[https://firstbase.africa/mastering-the-art-of-ideation/]]></link>
			<title>Mastering the Art of Ideation</title>
			<pubDate><![CDATA[Sat, 13 Apr 2024 20:25:46 +0000]]></pubDate>
		</item>
					<item>
			<guid><![CDATA[https://firstbase.africa/case-study-why-now-is-the-time-for-startups-to-succeed-and-why-uber-sa-is-failing/]]></guid>
			<link><![CDATA[https://firstbase.africa/case-study-why-now-is-the-time-for-startups-to-succeed-and-why-uber-sa-is-failing/]]></link>
			<title>Case Study: Why NOW is the time for startups to succeed &#8211; and why UBER SA is failing</title>
			<pubDate><![CDATA[Sat, 13 Apr 2024 20:23:57 +0000]]></pubDate>
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			<guid><![CDATA[https://firstbase.africa/change-management-for-ai-implementation-in-the-workplace/]]></guid>
			<link><![CDATA[https://firstbase.africa/change-management-for-ai-implementation-in-the-workplace/]]></link>
			<title>Change Management for AI Implementation in the Workplace</title>
			<pubDate><![CDATA[Sat, 13 Apr 2024 20:21:15 +0000]]></pubDate>
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			<guid><![CDATA[https://firstbase.africa/ai-and-automation-the-workplace-transformers/]]></guid>
			<link><![CDATA[https://firstbase.africa/ai-and-automation-the-workplace-transformers/]]></link>
			<title>AI and Automation: The Workplace Transformers</title>
			<pubDate><![CDATA[Sat, 13 Apr 2024 20:20:07 +0000]]></pubDate>
		</item>
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			<guid><![CDATA[https://firstbase.africa/the-power-of-upskilling-taking-control-of-your-professional-growth/]]></guid>
			<link><![CDATA[https://firstbase.africa/the-power-of-upskilling-taking-control-of-your-professional-growth/]]></link>
			<title>How do you pack away your lego?</title>
			<pubDate><![CDATA[Sun, 19 Nov 2023 20:45:16 +0000]]></pubDate>
		</item>
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			<guid><![CDATA[https://firstbase.africa/ai-powered-personal-assistants-yay-or-nay/]]></guid>
			<link><![CDATA[https://firstbase.africa/ai-powered-personal-assistants-yay-or-nay/]]></link>
			<title>AI-Powered Personal Assistants: Yay or Nay?</title>
			<pubDate><![CDATA[Sat, 13 Apr 2024 20:18:47 +0000]]></pubDate>
		</item>
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			<guid><![CDATA[https://firstbase.africa/how-is-artificial-intelligence-redefining-the-job-landscape/]]></guid>
			<link><![CDATA[https://firstbase.africa/how-is-artificial-intelligence-redefining-the-job-landscape/]]></link>
			<title>How is Artificial Intelligence redefining the Job Landscape?</title>
			<pubDate><![CDATA[Sat, 13 Apr 2024 20:13:16 +0000]]></pubDate>
		</item>
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			<guid><![CDATA[https://firstbase.africa/ai-and-creativity-enhance-or-replace/]]></guid>
			<link><![CDATA[https://firstbase.africa/ai-and-creativity-enhance-or-replace/]]></link>
			<title>AI and Creativity: Enhance or Replace?</title>
			<pubDate><![CDATA[Sat, 13 Apr 2024 20:08:08 +0000]]></pubDate>
		</item>
					<item>
			<guid><![CDATA[https://firstbase.africa/the-power-of-upskilling-taking-control/]]></guid>
			<link><![CDATA[https://firstbase.africa/the-power-of-upskilling-taking-control/]]></link>
			<title>The Power of Upskilling: Taking Control of Your Professional Growth</title>
			<pubDate><![CDATA[Mon, 25 Sep 2023 11:03:22 +0000]]></pubDate>
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			<guid><![CDATA[https://firstbase.africa/is-anything-really-original-or-just-a-fresh-spin-on-an-old-broomstick/]]></guid>
			<link><![CDATA[https://firstbase.africa/is-anything-really-original-or-just-a-fresh-spin-on-an-old-broomstick/]]></link>
			<title>Is anything REALLY original, or just a fresh spin on an old broomstick?</title>
			<pubDate><![CDATA[Mon, 25 Sep 2023 11:02:59 +0000]]></pubDate>
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			<guid><![CDATA[https://firstbase.africa/is-anything-really-original-or-just-a-fresh-spin-on-an-old-broomstick-2/]]></guid>
			<link><![CDATA[https://firstbase.africa/is-anything-really-original-or-just-a-fresh-spin-on-an-old-broomstick-2/]]></link>
			<title>Juggling Act: Mastering the Tightrope of Work Leave and School Holidays</title>
			<pubDate><![CDATA[Mon, 25 Sep 2023 11:02:48 +0000]]></pubDate>
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			<guid><![CDATA[https://firstbase.africa/is-anything-really-original-or-just-a-fresh-spin-on-an-old-broomstick-2-2/]]></guid>
			<link><![CDATA[https://firstbase.africa/is-anything-really-original-or-just-a-fresh-spin-on-an-old-broomstick-2-2/]]></link>
			<title>“Get out or get better”: 3 Lessons I learned about Upskilling</title>
			<pubDate><![CDATA[Mon, 25 Sep 2023 11:02:06 +0000]]></pubDate>
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